Healthcare Event Planning: how video makes your life easier
Healthcare event planning can be quite a challenge. You strive to ensure that everything runs seamlessly, from securing the venue to hiring the right caterer and sending out invitations. While many organizers prioritize booking a photographer, there's one crucial element that often gets overlooked in the budgeting process: a healthcare event video.
In fact, I should emphasize "videos" because you have several options when it comes to incorporating them into your events. As healthcare video specialists, here are a few ways our customers are using videos at their events:
help boost attendance
engage and captivate attendees during the event
ensure that the event continues to make an impact even after it concludes
And the best part is, you can produce these videos without spending a dime.
VIDEO: watch this 1-minute tip on why video is a big missed opportunity for evet planners and sponsors alike.
Pre-event
If you want to generate interest in your healthcare event and drive ticket sales, a pre-event video is an absolute must. This video serves as a promotional tool, a teaser that showcases the value attendees will gain by participating in your event.
Consider conducting interviews with keynote speakers or the event organizer prior to the event. Have them discuss the topics they will be covering or provide insights into what attendees can expect.
This allows you to give people a compelling reason to attend. Utilizing video to visually demonstrate what makes your event exceptional is an effective way to capture attention and motivate individuals to buy a ticket.
During the Event
There's no denying the power of video when it comes to grabbing and maintaining attendees' attention during a meeting or event. I'm sure you've witnessed it yourself—the moment when a video starts playing, and suddenly, everyone in the room becomes more engaged. Slouched postures are replaced with alert attentiveness. People lean in.
Videos during your event can work wonders in re-energizing the entire atmosphere.
To maximize their impact, tap into the emotional aspect of video production. Remember, video isn’t about facts and figures. Video is about emotion.
Make your audience laugh, tear-up, or inspire them to think deeply. By harnessing the emotional power of video, you can create a memorable experience that elevates the event.
When it comes to the type of video you choose, the possibilities are endless. For instance:
The Advocate Aurora Health Foundation uses videos to help raise money for important programs.
Catholic Health Initiatives (now CommonSpirit Health) employs case study videos at internal events and meetings to promote the innovative ways their markets are building healthier communities. Inspiring other markets to follow their lead.
Read the story behind this event video. Click on “Our Work” and then “Case Study Videos.”
One last thing…remember to strategically time when you play your videos. Show them at moments when you want to re-engage the audience or when you want them to pay particular attention.
Additionally, if your event spans multiple days, consider producing videos each day to promote the activities and highlights of that day, as well as build anticipation for what’s to come. This tactic works exceptionally well for healthcare companies participating in trade shows, as it serves as a tool to attract people to your space.
Post-event
Our healthcare event video trifecta concludes with the one that every healthcare industry event should adopt—the post-event video. This video holds tremendous value because it enables your event to live on long after it has ended.
Think about it: You invest an enormous amount of time, effort, and money into organizing a one-time event. It goes exceedingly well, but once it's over...it's over.
But not if you capture raw video and interviews during the event and transform them into a post-event video. This video serves as a recap, highlighting remarkable moments and key takeaways. It leaves attendees on a high note and provides a tangible reminder of the event's success.
Share this video through email campaigns and leverage social media platforms to disseminate it widely. Encourage attendees to share it with their friends and colleagues, thereby extending the reach of your event.
Moreover, the post-event video offers added benefits, such as allowing those who couldn't attend to get a glimpse of what they missed. And if your event is an annual affair, the post-event video can also serve as promotional content for the next year's event.
Sponsors and Vendors
Here's an idea: You don't have to be the primary event organizer to leverage the power of video. If you're a sponsor or vendor participating in an important healthcare meeting, conference, or convention, consider producing your own video content.
Use this opportunity to share your message with attendees. Collect their business cards or email addresses and follow up with something truly remarkable—an engaging video that highlights your participation in the event. This approach goes beyond a simple follow-up email; it's a chance to say, "Check out our video!"
You can also share the video with your existing customers and prospects, showcasing how you contributed to a major industry event.
As a sponsor or vendor, you're already investing significant resources to be part of these events, so adding the cost of a video is a worthwhile investment, considering the overall benefits. Just like event organizers, you can leverage a post-event video to ensure that the event's impact continues long after it concludes.
How-to Pay for Your Event Video
I understand that budget constraints may arise when considering the addition of an event video. However, it's crucial to shift your mindset and view videos as a necessity rather than an additional expense. Once you're committed to integrating video into your event, it becomes one of the essential items on your existing budget.
Contrary to popular belief, producing a high-quality video doesn't have to cost a fortune. You can achieve great results, many times at half the perceived cost.
But what if I told you that you could produce a video for free?
How about this? Approach other businesses and seek sponsorship for your videos. Create sponsored content that aligns with companies already supporting your events.
These businesses are constantly searching for opportunities to reach your attendees, and videos offer an effective means of doing so.
Identify the videos you want to produce, and then secure sponsorships to cover the costs.
Video is a Healthcare Event Planning Necessity
I can't stress this enough—video should be viewed as an absolute necessity for any healthcare industry event.
Video has the power to attract attendees, maintain their interest throughout the event, and extend the event's lifespan long after its conclusion.
Embrace the potential of event videos and unlock their remarkable capabilities.
