The book video communications pros need.

Whether you’re in PR, marketing, or internal comms, Lights, Camera, Impact is your blueprint for creating better videos.

Hear from the Author

Who better to breakdown the book than the guy who wrote it?!

Tony will tell you…

  • who the book is for

  • why it’s needed

  • what you’ll find inside

Audio Book Excerpt

Besides the physical book, there’s also an audio version.

Listen to a sample as Tony tells you why the About Us video is needed for both internal and external purposes.

Testimonial

We think the book is great, but don’t take our word for it!

Andy Crestodina is the Co-founder and CMO at Orbit Media Studios. He’s one of the most sought-after content marketing speakers out there.

Tips you as a communicator can use to improve your videos.

Whether you are in marketing or internal communications, it’s crucial to tell your company’s story in a digital media world that can’t get enough video content. But what video content actually creates a connection and an impact with your audience?

Three-time Emmy Award–winner Tony Gnau wrote Lights, Camera, Impact to help you produce better videos that get your message across every time. Make every video-production dollar count with his short storytelling tips for digital marketing and internal communication professionals. You’ll learn DIY shooting suggestions for work you do without the video pros. This guide gives you the insights from top thought leaders in corporate communication in order to create a solid video-marketing plan.

You’ll discover:

  • The core videos for video marketing success, including “About Us” videos.

  • The best marketing strategy to ensure customers watch videos and take

    action.

  • What to do before and after video production is complete to maximize

    results.

  • How to add music for impact and making the most of client testimonials.

  • When a DIY video is the best media choice, like when your audience opposes

    big companies or you’re a small business.

Whether you’re making a DIY video inside your company or hiring a production company to create it, Lights, Camera, Impact will enhance your video skills so you’ll be certain your messages are hitting home. Get your copy today!

Influential Insights

Some of the biggest names in corporate communications contributed to Tony’s book.

You’ll get insights from the following experts:

  • Ann Handley

  • David Aaker

  • Jay Baer

  • Joe Pulizzi

  • A. Lee Judge

  • Gini Dietrich

  • Michael Brenner

  • Kenda Macdonald

  • Andy Crestodina

  • Tamsen Webster

  • Chris Penn

About the Author

Hold on to your hat. This is kind of a ridiculous resume.

Tony Gnau is a 3x Emmy award-winner, and an 18x Telly Award winner.

Now, thanks to this book, you can add Amazon #1 Bestselling Author.

He has also written over 700 blog posts on video communications and speaks at some of the biggest conferences out there, like Content Marketing World.

Tony has made a tackle in the L.A. Memorial Coliseum, and he can quote Star Wars: A New Hope word-for-word.

Most importantly, he’s a devoted husband and father.