Healthcare Video Resources for Independent PR & Marketing Pros
Independent PR pro? Work at a small marketing agency? This is for you!
This page can be your video resource center.
Why Video?
You understand the power of video, but maybe your client doesn’t. If they’re asking, “Why video? What’s the ROI?” We have an answer for you. Don’t bring an opinion to a data fight!😁
Quick Reference Guides
DIY vs. Pro Video
Our smart phones double as video cameras. AI can help you edit. There are definitely times when producing a DIY corporate video makes sense, but it’s not all the time.
How Long?
We get asked all the time, “How long should my video be?” Well, it depends. We know. Worst. Answer. Ever. Here’s a quick guide for how to answer that question for your video.
FAQs
These are the two subjects PR and marketing pros are always asking us about.
Get more details!⬇️
Get more details!⬇️
Every Video Needs a Strategy
Yes, video might be a part of a greater PR/marketing strategy, but each video project needs it’s own strategy for success.
It doesn’t have to be a five page, single-spaced report. Just answer these five questions before you begin your project.
Download Center
Handy guides, forms, and worksheets you and/or your clients might find helpful.
DIY Video Guide
All sorts of tips and tricks from video pros to help improve the quality of your DIY video projects.
Virtual Video Makeover
You’ll find this information in the DIY Guide, but this is a quick reference sheet you can send your clients to improve the look of their virtual meetings.
New Project Worksheet
All sorts of tips and tricks from video pros to help improve the quality of your DIY video projects.
Video Consent Form
Need some legal protection regarding the people you include in your videos? This is a form you can use to protect the company.
Just for fun!
You can be honest.
This is a safe space. We’re all in this together.
Have you ever been a part of a video project that turned out like this one?😆
You deserve a pep talk!
As a healthcare communicator, you work hard. You’re being asked to do more with less.
Let’s give you a boost!
Our friend Andy Crestodina at Orbit Media Studios said this at the company’s signature event a few years back, Content Jam.
And we LOVE it!
This has all been great, but I want MORE!
Seriously? You looked at all of that and you’re STILL wanting more?😆
Well, if that’s the case, you should check out, “Lights Camera, Impact.”
Yes, our chief storytelling officer, Tony Gnau, literally wrote the book on how to produce better corporate videos. And the best part? It’s all stuff you as a PR and marketing pro can do.
